George Washington University How to Manage Rumor and Avoid Crisis Discussion


Unit 5: Rumors and Online Crises

Your Task: Make recommendations to manage a rumor and avoid crisis.

Initial Post

Respond to the following question in 150 to 250 words.

  • The Oprah/Tommy Hilfiger rumor lasted for 10 years until his appearance on the Oprah show. What could Hilfiger have done to battle the rumor and prevent its spread so that it would not have lasted 10 years?

Provide your recommendation as if the rumor has just started spreading and is beginning to snowball. In addition, assume social media is used the way it is today and include a statement, Facebook post, and Tweet. All recommendations should be based on the key concepts from the readings and class discussions.