Advertising Claims

Advertising Claims

One of the advertisements in the United States that employs the use of logical fallacy is the advertisement that is used to market towels, which reads “YOUR HANDS ARE ONLY AS CLEAN AS THE TOWEL USED TO CLEAN THEM”. This is a form of logical fallacies that makes use of people’s ignorance and circular reasoning to hoodwink them into buying their product. It is utterly fallacious to believe that towels get rid of hundred percent of germs in the hands.

Another is the informal logic used to advertise Vodka. The advertisement is a form of visual argument which is used to portray the extent to which analysis of informal logic argument can be used in visual images. In the advertisement, a bottle of vodka is featured spilling its contents onto a hamlet situated below it. The time of the day, which is evening, and the inactivity that comes with darkness bring out a village in which there is nothing much to do at night. In the image, it contrasts significantly with the bustling cityscape which seems to be lively and vodka splashes to the ground. The cityscape boasts of having a good nightlife with nightclubs, bars, skyscrapers, and restaurants. This form of logical fallacy uses false cause to woo buyers into using their products.

Advertising have negative effects on children.





Advertising have negative effects on children.

Advertising can be related creation of awareness or calling public attention to a product, need or even a service. It is done via newspapers, television, radio and billboards. Advertising is normally used to increase consumption by customers (Chan 2010). In addition they can also be used to relay out education as well as provide notice. The main arguments of this paper are to try and refute the fact that advertising only has positive effects on children but rather negative ones.

Just to mention some of the merits of advertising; through advertising attention is created and this may lead to increase of fans. Based on children advertising tries to make a good environment for education and learning. It also positively affects on a person’s brain development and this is because it gives human lives inspirations as well as creativity. As much as advertising may have lots of positive sides it also has negatives sides largely on children unto which this paper will mainly dwell on (Barrie 2004).

First and for most the main negative impact of advertising on children due to their impressionability. They usually believe in anything that reaches their senses. This compels them to reach out for whatever has been advertised. Advertisements here may involve food advertising, alcohol advertising among others. Based on food advertising children try to reach out for whatever food they have seen being advertised either on television or even billboards. In relation to that they tend to eat more and this can result to obesity. A case study here can be United States. Analysis shows that almost nine million children who are over six years of age are obese in this country.

In addition to the above (Kirsh 2010) adds that the frequent exposure of children to fast- food and snacks advertising on television and their positive attitudes towards the same normally lead to unhealthy eating habits. Resultant effect here can be obesity. For many producers the significant consumers are always children and therefore they become the main targets. Based on the case study that is America a child here is always exposed to almost 40000 TV commercials every year. These commercials include fast-foods, cereals and even candy. High sugar and low fiber food are always advertised at the time when there are children’s TV programs. In relation to this there are very minimal advertising of vegetables, fruits and dairy foods in the advertisings. This increases children’s consumption to these products.

Last but not least on food advertising attention is largely needed on parental characteristics. It is because they are the major caregivers. This involves parental styles of communication while watching TV with their children. They should try to change the attitudes of their children on obesity level and TV fast-foods and snacks advertising. Communication here involves verbal interactions with children among other forms of communication. Thus one of the mitigation measures to be undertaken is based on parental responsibilities. They should be able to educate their children on TV advertisement and obesity (Pardun 2014).

Another TV advertisement which has negative impacts on children is advertising alcohol. Children and teenagers are always exposed to alcohol advertisement on TV in early lives. Little is known on how they always interpret whatever they see in those advertisements. One most largely affected area is the pre adolescents. This changes their ideologies and beliefs on alcohol. Research shows that effectiveness of an advertisement is increased by it likeability (Barrie 2004). And nonetheless a little has been done in areas of researching alcohol advertising. In a case study of UK, advertising of alcohol is always displayed in the early evening television programs. Thus result is incidental exposure to teenagers because at this time they are home.

Some other studies point out that whatever a child gets at early age becomes the base of his life. Furthermore there has been a little done on how children react to TV advertising. Since alcohol advertising is always persuasive children and teenagers try to reach out to them at any cost. As a result children tend to develop representations which are explicit in nature. Some of the findings are that as the age increases appreciation of alcohol also increases. In relation to this a 12 years old child is far more enthusiastic than a 10 year old child. These alcohol advertisements tend to interfere with children’s perceptions and differential effect on gender (Pardun 2014).

Furthermore advertising alcohol such has beer has made children and adults to perceive them as being related to male. The researches which have been done relied only upon the explicit knowledge based on focus groups and interviews. In matters related to developmental issues different ideas and responses can be achieved if the methodology used in groups and interviews are changed. Since different ways of advertisements are used to persuade the customer leading to the liking by children, the interpretation of the same should also be different to enhance the child’s perceptions positively (Kirsh 2010).

Moreover based on (Chan 2010) advertising can also impact on children negatively in that it always confuses the relationship between need and wants. It therefore tends to lower someone’s self esteem most commonly children. This is because if they do not get whatever they seek for from the advertising they tend to feel low and rather poor as compared to other who can access them. On the other hand parents tend to spend more money on their children as compared to the time. Since children are not able to tell the difference between TV programming and advertisement they are normally bombarded by the stimulation and this blurs their perceptions. When relaying out advertisement, the companies tries to ensure that they give the child a reason to nag their parents to buy them the products. Some of these products are very harmful to a child such as video games. This process of making children as main targets in advertising tends to form schisms in relationship between parent and child (Pardun 2014).

In review of this literature therefore advertising reveals threat to children. The methods presented to the public are always not realistic. Since the companies know that more than half of children love cartoons and animatronics they tend to use these to promote their brands like beer. Advertising companies want people to believe that the kind of life they present on screen is the one a person should live. This literature tries to sum up some of the issues on the negativity of advertisement on children. And with increase in methods and products of advertising due to competition for markets our children are greatly exposed to dangers. And since children are also inseparable with TV programs the effect, the mitigations measure become difficult.

Work cited

Chan, Kara K. W. Youth and Consumption. Hong Kong: City University of Hong Kong Press, 2010. Print

Gunter, Barrie. Advertising to Children on Tv: Context, Impact, and Regulation. Mahwah: Lawrence Erlbaum Associates, 2004. Internet resource

Kirsh, Steven J. Media and Youth: A Developmental Perspective. Chichester, U.K: Wiley-Blackwell, 2010. Internet resource

Pardun, Carol J. Advertising and Society: An Introduction. Chichester, West Sussex: Wiley Blackwell, 2014. Internet resource.

Advertising men and womens shoes





Advertising men and women’s shoes

Advertisers have the knowledge to appeal to emotions of people, both men and women, in their attempt to make them buy the goods they are selling. Women have been appealed to through body shape of a woman, as well as, a thin, skinny body. On the other hand, men have been appealed to through the need for power and prominence, as well as, autonomy and satisfaction of curiosity. This paper is going to argue that, in advertising shoes, men are appealed to through the need for prominence, affiliation, and autonomy; while women are appealed to through the need for satisfying aesthetic sensation, attention and affiliation.

The need for affiliation is so strong that it is an appeal applied in both men and women. This need easily commands the aspect of human beings that is composed of emotions. Concerning the fifteen basic appeals of advertising, Fowles (38) connotes about affiliation that advertisement apply the need for an association to a great deal, and in most cases, it is the best appeal. The advertiser uses famous men in the nation, or the world to advertise their shoes by appealing to the need for men to be affiliated. On the same note, they use celebrity women to advertise women’s shoes. In the need to feel associated to these people, both men and women’s emotions are appealed to, and they end up buying the shoes.

The need for prominence is much applied in men. Men will always like to be associated with prominence. Many societies in the world regard men as being the head of the family. They are regarded as symbols of authority. The symbols of authority in the society are prominent people. By using prominent people, the advertisers are sure that they will capture some men who would like to wear the same shoe with a prominent person. To take it even further, advertising companies give gifts of their shoes to prominent people so that they can wear them in public. When other men see this, they are appealed to and are attracted to the shoe. When this is backed up with a media ad, the men end up buying the shoe. Further, autonomy and class are characteristic of men. They would like to wear that shoe that separates them from those they regard junior in the society. For this reason, advertising companies will try to show the men how wearing a particular shoe will differentiate them from others in the society.

The need for satisfying aesthetic sensations and attention is applied much in the women than the men. Advertising companies knows this and how well it works for them, and they will apply it at the fastest opportunity. For example, an advertising company will use an image of a beautiful, skinny, thin lady wearing the shoe they are advertising. This is because their understanding of the psychology of a woman points to their ease to be appealed by body shape. Almost every woman in the world is appealed to such a shape. Upon watching the image, the women will be appealed to, and will end up buying the shoe. Again, the company can decide to use the television to advertise the shoe, it is most probably going to use a thin-body shaped woman to walk across systematically wearing the shoe that is being advertised. Women will associate these aesthetics with the woman, and they will buy the shoe.

On the other hand, aesthetic satisfaction is not as strong an appeal in men like it is in women. For this shoe advertiser, they will major more on aesthetic sensations when targeting the women and not the men. However, every human being loves cleanliness and smartness, and also men love to be associated with the beauty of a woman. This is the best way that the advertiser can appeal to aesthetic sensations in a man. For example, in a television ad, the advertiser can run a clip of a slim, beautiful married woman buying the shoe in advertisement for her handsome husband. At the same time, the handsome man can buy the shoe foe his beautiful woman. Through this ad, the advertiser will have used it to appeal to the aesthetic sensations of both men and women. Fowles (37) agrees that; even though aesthetic sensations are very strong in the women, the advertiser can play with the psychology of a man to appeal to his aesthetic sensation, to some degree.

The appeal that commands the need for durability and reliability is mostly used by the advertiser in men and not the women. Fowles (39) assert that the advertisers use the appeal because men value durability and reliability. Men are not the people who will like to go to the shopping Centre now and then to shop. For this reason, they will like to associate with an item that is durable and reliable. They feel safe through consumption of such product. On the other hand, this appeal is different in women. Women are the type of people who will like to pass by the shopping Centre now and then to keep to date with fashion. To appeal to men about the shoe, the advertiser will convince them that the shoe is durable, while to the ladies, the advertiser will try to appeal to their need for keeping up to date with fashion.

The use of sex has for a long time promoted fashion advertising. This is an appeal that is very applicable to both men and women. For example, an ad for advertising men’s shoes may be made with shoelace that looks like a breast. Then the wording following the ad reads thus: “everything a man desires in shoes”. By looking at this advertisement, men are appealed to in a great deal concerning sex and the shoe. They will tend to associate the satisfaction that comes through sex with the wearing of the shoe. For this reason, they may end up buying the shoe. Similarly, a woman can be enticed easily using sex and associating it with the shoe. For example, in the advertisement, a man can be shown buying the shoes to the lady, and then the ad is developed in a romantic scene, where the lady receives the shoe gift with some exchanges of kisses. Upon watching such a clip as an ad, women are appealed to, and they may make a decision to buy the shoe. Sex appeal, therefore, induces strong sensations and can be used in the advertisement of many items including shoes.

In conclusion, advertisement uses appeals to confuse people’s decisions to buy items. Some appeals work better in a particular gender than the other. Some appeals like autonomy and dominance work better in men than women. On the other hand, aesthetic sensation, including body shape and beauty, works better in women. Going by these facts, advertisers choose their targeted audience carefully.

Work Cited

Fowles, Jib. “Advertising’s 15 Basic Appeals.” Common Culture: Reading and writing about American Popular Culture. Ed. Michael Petracca, Madeleine Sorapure. Upper Saddle River: Prentice Hall, 1998. Print.







Companies and brands rely heavily on advertising to market their products to consumers. The practice of using media to advertise has been around since the mid-1950s and has grown with the widespread use of technology. Today, companies rely on mainstream media as well as social media to reach the largest number of consumers. Many of the ads appearing on the media are aimed at women, and there have been numerous debates about the depiction of women in such advertisements. Since the 1970s, there was growing outrage over the representation of women as domestic and feminine, the objects of male pleasure. In the twenty first century, women have become increasingly sexualized in commercials, showing that not much has changed in the sixty years or so that have passed.

Today, women in ads are still sexualized and shown as feminine. Women are used for advertising all sorts of items, including clothing, furniture, cars, fragrances, cosmetics, among many others. For example, makeup advertisement shows that women rely on makeup to bring out the beauty in them, insinuating that without makeup they are not considered beautiful enough (Kemp). Many ads also show scantily clad women who are the objects of male attention. Women are increasingly sexualized even in unnecessary situations such as the advertisement of cars and furniture. In selling cars, women are used to show that men can catch women’s attention by owning such cars. Such a notion is demeaning as it shows women to be shallow creatures.

There are double standards when it comes to the treatment of men and women in advertising, and a perfect example of this is in the advertising of Dove and Axe, two brands from the same Unilever firm. Dove celebrates women’s natural beauty over the stereotypes carried by the media. The Dove ads show women that they should have a positive body image because they often view themselves harshly while others see the real beauty in them (Kurtzleben). In contrast to this, Axe, a male brand, usually features scantily clad women objectified by men. The women fawn over the men for their alluring fragrance from Axe. Unilever shows a case of double standards by trying to empower women with one brand and then using Axe to encourage the narrative that degrades women. Unilever defends itself against such criticisms explaining that each brand makes ads unique to its target audience.

In conclusion, advertising in the past and the present has mostly remained the same. In both cases, women are demeaned and shown to be lesser than men. In the past, women were shown to be domestic people whose place was in the home. They were used to advertise detergents, foodstuffs, clothes, and other household items. Today, the narrative is mostly the same, with women shown to be juggling work and home in frustration, sex objects, and domestic obsessive (Kemp). These portrayals of women in advertising need to change because women play an important role in society. They make significant contributions to areas such as business, politics, and the economy, and depicting them as feminine, demure, and sexual beings is an insult.

Works Cited

Kemp, Nicola. “Six stereotypes of women in advertising.” Campaign. 07 March 2017. Retrieved from, Danielle. “Do Dove and Axe sell the same Message?” USNews. 18 April 2013. Retrieved from

Advice For Database Managers In Organizations

Advice For Database Managers In Organizations


TOC o “1-3” h z u Developing an Information systems PAGEREF _Toc381198972 h 1Gaining competitive advantage where necessary PAGEREF _Toc381198973 h 2Gaining work experience through outsourcing PAGEREF _Toc381198974 h 3Becoming interesting and listening to Employees PAGEREF _Toc381198975 h 3

This report provides detailed advices that will help the future database managers in building a sound business in their organizations. The advices given were done through carrying out an interview with one of the professor in a well known company Dr. Haven Henry, the Database manager of Techplazza Company. The advices for the most part focused various key areas such as; Gaining competitive advantage where necessary, developing an Information system to replace the old systems, building relationship through hiring of new employees, gaining experience from the outsourced employees and lastly becoming a manager who is more interested and ready to listen to his/her employees. Dr. Henry has been a database manager for about 7 years who is experienced in both public and private sectors in different organizations. His role in the organization is to make sure that there is a high security and privacy of data stored in the database. The various key advices discussed in this report will not only show the way Henry has managed to build a stronger relationship with his employees, but it will on the other hand, show how he is a business professional as well and performs best in his departmental field. This paper will therefore give a report covering the key pieces of advice uncovered in the interview. Below are some of the key advices to Dr. Haven Henry, the Database manager of Techplazza Company.

Developing an Information systemsThe advancement of new technology has improved the means of communication around the world. It is therefore an advice for the managers in every organization to change with the changes in technology. Development of the information systems will enable accountants to become more accurate in their calculations as opposed to when doing it manually. The significance of developing an information system in the organizations is that, the information system will not only be used in the Information communication Technology (ICT)department, but it will serve a function to all the departments in every organization such as the marketing and sales department, accounting department, financing department and Human Resource department. For instance, Henry as the IT manager of Techplazza Company worked very hard to make sure that the database system is secured and no one would login to the system without authentications hence ensuring privacy to the organization. Most ICT managers do not know the skills they require so as to succeed in their field and with the advice given above for developing a new information system, the manager may be in a position of acquiring more knowledge about the use of the system as they improve the flow of information in the organization. Henry believes that by using a new information system, the organization will improve its communication within and outside the organization.

Gaining competitive advantage where necessaryGaining competitive advantage can be through market segmentation while making the developed information system as one of the best compared to the information systems in other organizations. The system should be efficient in terms of producing the output in time as well as maintaining its consistency when performing the tasks assigned. For instance, Henry gained the competitive advantage in the company by making sure that the system used in Techplazza Company is the best as compared to others used in other various companies. He also made sure that there was enough security and privacy of documents stored in the system as well as the personal documents regarding each employee in the organization. For instance, an employee will only login to the system after she/he has been given the privileges’ to access data in the database.

Gaining work experience through outsourcingWork experience for managers can be gained from different activities such as; the managers can gain experience from the outsourcing people in the company to develop and implement the systems. However experience cannot be taught, but it can be acquired from other people who have already acquired the skills and knowledge of doing something better. For example, Henry believes that any task or job done will definitely increase experience making every job to have the potential of improving communication skills in the organization. Outsourcing is significance in one way or another for example; Henry would be in a good position of gaining more skills and knowledge from the outsourced people, brought in the company to develop the system. The outsourced people may have different skill that is of much different from the skills one has within the organization when developing an information system.

Becoming interesting and listening to EmployeesHenry can develop an interest as well as listening to his employees. He therefore encourages everyone in the organization to become more interesting people as they listen to one another within the organization. Listening to employees will create togetherness in the company which then leads to high performance. Henry should therefore make sure that, he at all times listen to his employees by becoming interesting.

Advice on potential visa options with regards to your current circumstances.

Our Ref: M0001

Your Ref: C0001

15 Buckley Close

Fairfield West 2251

Phone: (02) 9724 7785

5th September 2013

Dear Madam,

Re: Advice on potential visa options with regards to your current circumstances.

Further after our consultation we are writing to provide you with recommended options that are potentially applicable to you in regard to your current circumstances; that are your relationship with Mr Alex, your unlawfulness. We have used the best of our knowledge, understanding, experience and research in writing this letter of advice. Our opinions and advices will not warranty the Minister’s favourable decision; however we will provide you with legal options so that you can proceed to the right decision regarding your circumstances.

We have done some thorough research based information you provided. After some careful review of the Migration legislations as well as the Procedure Advice Manual policies, we advise that your circumstances are most suitable for a partner visa and Bridging Visa A, C and E.( footnote : combine partner visa subclass 820 and subclass 801. Valid application for this visa subclasses will automatically grant you to Bridging Visa A, Bridging visa C and Bridging visa E. Bridging visa will discuss in more detail once applicant agree to proceed with such application) In this letter we will advise you on the criteria used and requirements for this partner visa for you to be eligible. We will explain the migration law as well as the Procedure Advise Manual (PAM) policies where appropriate in your case.

Your background information

To confirm that we had your background information correct, we understood that you are a Malaysian citizen. You came to Australia on 2nd April 2010 with the Prospective Marriage (Class TO) (Subclass 300) visa with Robert. Your relationship with Robert ended shortly after your arrival and no violence was involved.

It is also understood that you met Mr Alex a short time after. He is an Australian Permanent Resident. You moved in with him and commenced the relationship since then. We were advised that you two got married last week and you are 8 months pregnant. Your visa has expired and you became an unlawful non-citizen for more than a year.

Your visa option

Australian visa system was intended for a non-citizen who wanted to enter and stay in Australia (s.45). We believe that a Partner visa is suitable to you because you have maintained a relationship with Mr Alex and married him last week which is validly recognised under the Australian law (marriage Act 1961). We will take you through schedule 2 of the Migration regulations to outline your eligibility for the visa subclasses below.

Partner (temporary) (class UK) (subclass 820)

Partner (Residence) (Class BS) (subclass 801)

Bridging Visa A, C, E

Mr Alex’s eligibility as a sponsor

A non-citizen applying for a partner visa in Australia will need to have a sponsor stated in their application. After careful review of the Migration legislation and thorough research, Mr Alex is eligible to be your sponsor for the partner visa. He has met all the criteria set out for a sponsor. He is also an Australian Permanent resident who is over 18 years of age. He is also the spouse of the applicant (footnote: define spouse, applicant refer to Alice). Evidence of a marriage certificate solemnised under the Australian Law between you and Mr Alex will further support your husband’s eligibility as your sponsor. Last but not least, DIAC has put a limitation on approval of sponsorships if there is evidence that Mr Alex had sponsored two others in this same category mention above (R1.20J). If this will be the case, we will be happy to further discuss with you its alternatives.

Your validity and eligibility for a partner visa

A non-citizen applying for a particular visa will need to validly lodge the application before the Minister considers their eligibility for the grant of the visa. What this meant is that you will need to meet Schedule 1 criteria to validly lodge your application (s.46,s.47(3)). Schedule 1 outlines the prescribed form that you will need to use which is accessible on the internet. There is no Visa Application Charges (VAC) in this subclass 820, however it required you to make a combined application with Partner (resident) (class BS) (Subclass 801) which has the prescribed VAC (footnote: forms and VAC will further discuss in details should you wish to proceed with this partner visa application)

Once you have met all the criteria prescribed in schedule 1 of the regulations, you need to meet further criteria prescribed in schedule 2 which is relating to your eligibility for the grant of the visa. Firstly, we already discussed about Mr Alex’s eligibility as your sponsor earlier in this letter. In your case, you are not a holder of any substantial visa therefore you will be subject to schedule 3 criteria of the regulations (this is listed under the “issues” subheading) for additional criteria required. To further support and strengthen your case, you will need to provide us with substantial evidences of your marriage with Mr Alex which proved to be “genuine”, “on-going” and “committed” according to the Migration legislations. Two statutory Declarations from friends and/or family members indicating that you two are in a genuine on-going relationship and the length of time you have lived together as partner before entering into marriage. Please refer to subheading “genuine relationship” for further clarification (This was derived from PAM 3 policies, s.5F, R1.15A). We will also further discuss this matter in more details in our subsequent consultation.

Next, we also would like to inform you that once we validly lodged in your combined application for a partner visa 820/801, you will automatically get granted a Bridging visa while the Minister is deciding on the merit of your case. (Footnote: bridging visa A, C, E. we will further discuss in detail the bridging visa that most applicable to you). This would make a significant change in your current status. You will be a “lawful non-citizen”. This will give you some piece of mind when you have your child next month.

Evidence of a “genuine” relationship

The success of your case relies on substantial evidence provided to persuade the Minister that it is genuine. In assessing your individual case, the Minister will rely on all the information provided to consider its merit (s.55). PAM policies provide guidance on four aspects that the Minister will rely on in deciding on each case. We will assist you in each of the aspects to create a strong case in your favour. (R1.09A)

•Financial aspects of the relationship (R.1.15A (3) (a));

•The nature of the household (R1.15A (3) (b);

•Social aspects of the relationship (R1.15A (3) (c)

•The nature of the commitment (R1.15A (3) (d)

We will discuss the merit of each of the aspects mentioned above in detail should you wish to proceed with a partner visa application. PAM policies mentioned above is available upon request if you wish to read more about the visa subclass you are considering. (Quote the code of conduct)

Issues that may arise with regard to your application

We have identified a few issues that may arise in regard to the validity of your application. You need to meet additional criteria from the Migration regulations since you do not hold any substantial visa and are considered an unlawful non-citizen (Schedule 3, 3004). One of the criteria required that you have complied substantially with the condition of your last visa. If all the criteria are not met in schedule 3 then the Minister will not consider your partner application because it would deem to be invalid (s.46, s.41, s.45, s.47 (3)) We will assist you in lodging a waiver request persuading the Minister your intention to comply with all conditions prescribed and there are “compelling” circumstances that happened “beyond your control” (sch 2 820.211(2) (d) (ii)).

To establish this ‘compelling’ reasons, we must prove to the Minister that you and Mr Alex have had been living together in a “long-standing partner relationship”. This is where the declaration from friends and family regarding your relationship is significantly important. In your case, you are already 8 months pregnant and it is a risk for you to travel at this stage in your pregnancy. Once you are due, we can further strengthen your case for a partner visa because there are “Australian citizen children from the relationship” (quote citizenship, PAM, s.55, s.78)

In conclusion, we recommend you to consider a partner visa which in our best understanding and knowledge is the best suitable for your current circumstances. However each case is individual and the Minister will decide on its merit based on information and evidences provided that is substantial at time of decision.

Please do not hesitate to call us to further discuss your eligibility for the visa. If you have any questions regarding this letter of advice, it is important to contact us. We are looking forward to your call.

Advice To My Son, Peter Minekie On The Poem Advice To My Son

Advice To My Son, Peter Minekie On The Poem” Advice To My Son”

The poem” advice to my son” is one of the best examples of father’s advice to his son. Every father gives some advices to his young one, when he enters in his practical life. Every one seeks advice from his elders throughout his life especially in unique moments of life CITATION Pet08 l 1033 (Mienke) “Advice to my son” is the perfect example that not always old sayings are correct and impact positively in today’s life. Every period has its own requirements, own demands, and not always old saying are correct such as when the author advises his son to choose a wife after he meets the wife’s mother CITATION Pet08 l 1033 (Mienke)In line 17, he says” Marry a girl after seeing her mother”. There are a number of assumptions made by the author while advising to his son. After evaluating all of his assumptions, I realized none of them to be valid. I observe all these statements are general assumptions passing generation by generation. The author says if you want to know about a girl meet the mother first she will explain how the girl will be at her age since she gave birth to the girl CITATION Pet08 l 1033 (Mienke)In line 11-18, the author advises his son to keep the beautiful things good food, wife, and job in his life and to sustain those more than his life, as, a balanced life will keep him happy and alive. The author has given excellent advice to her son, by keeping beautiful and good things in his life and to take care of them wisely, however, the assumption he has made for marrying a girl that meet her mother before getting married is totally wrong as he says if the mother is beautiful in that age, the girl will be the same as her.

I disagree with the assumption as every human being has its own physical and internal strength. There is no guarantee that if the father has lived till age 90 yet firm, the son will also get the same age. The same formula applies to the girl that it is not necessary that if the mother still looks lively and beautiful at the age of 60, the girl will also get the same.

The author uses lots of practical and imaginary assumption while making the advice to his son for the better life. There is a very small distinction between spending lives to its maximum potential, yet crapulent CITATION Pet08 l 1033 (Mienke). At the same time, one must keep a good balance between spending a good life, and executing long range.

The author advised the son to “show your soul to one man.” The father tries to convince his son to ‘open up’ to someone. The author referred a best-friend. The author is stressing the significance of a good and healthy relationship with your Creator, i.e. God. The author best advice has been saved for the later stages. The author says, to “always serve bread with your wine” and to “always serve wine.

Peter Meinke’s poem has chosen a very clear way of comprising advice to his son, in a very professional and beautiful, well-written poem, lined collectively imagery to modify the poem and entertain the reader. Meinke declares “beauty is nectar // and nectar, in a desert, saves” CITATION Pet08 l 1033 (Mienke). As per him, beauty holds lots of strength in it and can do many things in just few seconds. He has made a very good advice to his son with relation to God, relation to his best friends, his beloved wife and to spend a healthy and balanced life.


The author has used beautiful ways to advice his son about spending his life in a better way. He has used examples of various things to explain his point. He has explained the importance of good and healthy relationship in life, that how one person can spend healthy balanced life by keeping all necessary things in a line. The author also focuses on the relationship with God; he made wonderful advice to his son for keeping the best relationship with his creator.

I agree and appreciate his saying and advices except only one “marrying a girl after meeting her mother” CITATION Pet08 l 1033 (Mienke).The basis of this statement is on several assumptions of the old generation and been passed generation to generation however, I do not agree with the author, as I believe a man/woman has his own nature, physical and mental strength, no one can guarantee the future of his own. If the mother is beautiful we cannot guarantee the daughter will be beautiful also, if the father is sound, no one can guarantee the strength of son.

Overall, the piece of advice is good and guides toward the best part of life. The author has professionally and beautifully aligned the poem. This piece is one of the best writings of the author. The poem has inspires a number of people and also adds a good and healthy contribution in literature.

Work cited

BIBLIOGRAPHY l 1033 Mienke, Peter.>. 19 09 2008. 16 10 2013.

Advice to Ufanisi SoftTech Co. Ltd on Use of Database SW

Advice to Ufanisi SoftTech Co. Ltd on Use of Database S/W





Advice to Ufanisi SoftTech Co. Ltd on Use of Database S/W

The contemporary society is very dynamic due to the constantly changing trends in the field of information and communication technologies. Organizations and individuals who want to remain relevant have to adopt the technologies and change with the changing times. Ufanisi has the opportunity to get back the lost glory by adopting the available, unique software solutions. There are some few things that the company must do in order to optimize in the use of its corporate information resources.

The most fundamental starting point is ensuring that there is e-readiness on the part of the company management and staff. The company must do this by ensuring a creation of an electronic friendly environment that favors the use of the new software technologies. The database will be used by the company staff and they must get the necessary training to equip them with the relevant skills to make effective use of the technologies. Accordingly, the company has to consider training the staff to make them ready to use the technologies. This will also eliminate the possibility of resistance to change that rocks many organizations and prevent them from using the available technologies.

The management must fully invest in the software resources and think seriously about their future maintenance. They have to set aside adequate funds to procure both software and hardware resources. It is important to note that the software will run on a hardware platform. When the company thinks about the software, it must also focus on the accompanying hardware. The two must necessarily be compatible to avoid foreseeable failures that may deal the processes and functions of the company serious blows.

Having ensured that there is adequate hardware infrastructure, the company will embark on the acquisition of unique software that will address the current problems. Software selection is a challenging task. Installation may not be difficult as it is just a day’s or few days’ affair. However, the maintenance of the software may even be more challenging than the acquisition. The company, therefore, needs to have professionals to guide the process of selection and installation. Again, a decision must be made on whether to use an in-house system or buy one from the vendors. In making such a decision, the pros and cons of both must be carefully considered to avoid making avoidable mistakes that will render the system unusable. Building in-house database software may be time consuming and quite cumbersome and equally expensive, but it may respond quite well to the company needs. On the other hand, acquiring the software from the vendor is easy and does not consume much time or effort. However, it may not be in tune with the prevailing company problems. Therefore, the company must be careful to establish a good software database that is both affordable and responds to the needs of the users.

The selection of the software should be guided by the needs of the users. It needs to have a user friendly interface. To avoid the future problems that may render it unusable, it ought to be well tested. Testing should be done as soon as a decision is made on the system to use. Testing will reveal the possible challenges that users will meet once the system is installed. The identified challenges should then be addressed amicably or a decision made on whether to go for another system. It would be a waste of time, money, effort and other resources selecting a system that will fail almost immediately after its installation.

There are many other considerations that must be made about the database software. The software needs to be compatible with the available hardware platforms. Moreover, the ease of use of the software must be considered. It should not be so complex. It needs to be simple enough and solve the intended problems in its simplicity. The software robustness should also be a fundamental consideration in ascertaining its usability. The selection team must carefully analyze the features and functionality of the system. It should support various functions at the same time. The ease of integration with other systems should never be forgotten as the software may be used with others in the same platform. If these considerations are not made, there is a possibility that the company may install a system that is prone to failure, rarely responds to user needs and offers low user integrity.

It should not be lost in the mind of the management of the company that the database software will require superior maintenance to guarantee its long time use. It will be economical for the company to employ a qualified database software administrator to help with the maintenance. He should be assisted by a team of qualified hardware maintenance personnel to ensure that both the company hardware and software work effectively and efficiently. The maintenance of the database software is a critical stage that cannot be taken for granted. If it is not maintained properly, the resources that were invested in it will go to waste. Of great importance is the security of the system. It should be well secured from unauthorized access, viruses and warms that may interfere with its functionality.

The company can be assured of regaining its competitiveness, productivity and reputation at the face of the changing times and circumstances by adopting the workable database software. The lost opportunities will make no sense in the future that will be bright for the company. Challenges abound in the use of the software, but the company must tackle them effectively by creating an environment that favors the adoption.

Advocacy Activity

Advocacy Activity

Talia Vallejo

University of Massachusetts Global

SOWK 505

Dr. Belloumini

February 17, 2022

Advocacy Activity

I have selected “End of Life” as my scenario, and the role I have chosen is “patients social worker in England”. All roles are very interesting, but I can relate most to this specific role. My scenario discusses the end-of-life planning for Anita, a recent stroke patient that lives happily in England. Because it is not legal in England to have this approach with end-of-life planning, Anita has chosen to contact a hospice in Norway that does assist in this area.

After putting much thought into how a social worker in England can assist Anita with planning her last days, I would first sit down with Anita, discuss her plans, and thoroughly understand her last wishes. As social workers, we must understand that the client is an essential stakeholder in this scenario. It is crucial to take an interest and evaluate the wellbeing of a patient under the end-of-life plan as far as their mental, physical, spiritual, and social aspects are concerned. Anita, for instance, should be positioned in a comfortable and neutral space to facilitate a smooth transition from life to death.

Identify an advocacy goal, a specific advocacy strategy that you would pursue in the situation to achieve your goal, and at least two stakeholders that you would include in your advocacy approach.

The grand goal of advocating and helping change how England handles end-of-life for their citizens may not happen with one person. Therefore, we need to include stakeholders specifically involved with patients, the elderly, and caregivers. Anita does not have any direct relationship with Norway. Her friends and neighbors are in England. She is happy in England and should therefore not have to go to Norway to plan the end of her life. These services need to be available to Anita and others going through this situation in England. End-of-life planning should not involve the government; this is a delicate issue and should be handled only by patients and loved ones.

Beginning with Anita, I would strategize a plan to initiate services for her. Anita, educated and once very active, can advocate for herself, at least a letter to the governing officials that preside over this legal decision. Anita, friends, her children, Palliative, and hospice workers are all stakeholders for Anita’s situation and others. The plan would have all stakeholders write letters of concern for Anita and ideas for changing this law. Each stakeholder has experience in this area or has come across the issue of not freely planning an end-of-life scenario. Hopefully, we will start there and get a response from an MP or Minister that feels the same.

Grasping the idea of how lobbying works in England is essential. Anita’s social worker must know who to reach out to who has a particular interest in the elderly population. In England, Lobbying is not a new practice, but it is not transparent. Not just anyone can lobby, and some even call it persuasion. Individuals must take their case to an MP, Minister, or official (Langton, 2021).

Explain why you chose your goal and strategy, including its strength or advantage over another goal or strategy that you might have chosen. 

I have chosen a non-aggressive strategy, such as the rational decision-making model. Precisely because we don’t want to ruffle too many feathers. We want to solve a problem, not create one. Lobbying seems to be a delicate subject in England, and we don’t want to cause an adverse reaction for Anita. As Anita’s social worker, my goal and objective are to get a waiver or approval to plan her end of life as she sees fit. This action may trigger a domino effect and cause others dealing with the same situation to stand up to this injustice. Having an attitude directed at solving the problem is our strength in this situation.

We could also create another strategy under the basis of public choice theory. Focusing our attention on the people of England, specifically Anita’s neighborhood. We can go door to door, stand in front of the local market, explain our goal to anyone who will listen, and ask for signatures. This move can be another alternative strategy that will strengthen our case and bring more attention to the matter.

Discuss why you selected the stakeholders that you did, including the specific role they will have in your advocacy plan. 

I chose Anita, her friends, family, Palliative and hospice workers to be the stakeholders in this scenario. First, Anita is her advocate in her situation. She is the individual with the one most at stake. Her heartfelt cry for change and justice can create a movement that will force decision-makers to change the end-of-life process in England. Anita’s social worker can inform her about the lobbying process and suggest certain avenues that should be taken to persuade MP’s and Ministers.

We can assume that Anita is not the first to lobby for this change. Anita’s social worker can contact certain groups in England who have attempted this change and inquire about what worked for them, who is willing to listen, and who has a deep concern for changing the process of end of life in England.

Secondly, Anita’s friends, who are also her neighbors, are residents in this specific area in England. They, too, have a concern for Anita and a personal one; sooner or later, they will have to deal with their end of life or for their loved one. They would also want to see change before that time comes. Their insight into Anita’s situation and overall concern being citizens of England is their duty to fight for something that all people of England deserve to be in charge of, their end of life.

Additionally, I have chosen Hospice and Palliative care workers who have seen this situation time after time and who specifically have a concern for their patients and family. These individuals will be able to speak from a medical standpoint and be informed of how a patient, specifically Anita’s quality of life, includes planning their own end of life freely.

Each stakeholder will write a letter to the local Minister, call to make sure they received the letter, and be available to speak on Anita’s behalf if needed. Each will provide their heartfelt plea and/or factual information to strengthen their case.

Identify how your goal advances human rights or social, economic, or environmental justice.

My goal is to fight for the rights of end-of life- patients and create an awareness of its significance to patience and their families. It is only fair that the dignity of end-of-life patience is protected and respected. The government of England needs to be sensitive and flexible enough to grace end-of-life patience and their families’ wishes (Verne, 2019). My goal advances human rights and social justice because at the end of the day Anita is still a citizen of England and deserve to be heard if England is truly a democratic nation. Anita has the right to be heard and served accordingly even as she awaits her death. A democratic and just government is one that puts every individual under their cover into consideration and do the best to achieve positive outcomes for the people and the body itself. I believe England should recognize, evaluate issues associated with end-of-life situations such as cultural practices, social and psychological impacts and spiritual matters before ruling out Anita’s case.

Supposing Anita would want her local priest or pastor to facilitate her last prayers before she dies? This will not be possible because she will have moved to a faraway distance and would have to receive the prayers from a totally different priest. Additionally, if Anita would insist on having the same priest carry out the prayers, they she would have to incur the flights costs of shipping the priest to and from England all the way to Norway, pay his accommodation, food and other utilities. It is safe to conclude therefore, that it’s not a wise economic choice.

The laws of England dictates that every citizen of the country has the right to decide the medical treatment they will receive and were (Robinson & Gott, 2020). This right covers the end-of-life patients as well. Limiting Anita’s choices and forcing her to spend her last days in an unfamiliar place will be violating this right and it unfair to her and her family. Like the rest of the citizens, her voice should be heard and respected. Pushing for this initiative would save Anita and her family transportation costs from England to Norway. Additionally, it would give a peace of mind to know she can spend time with her family, in her home town where she feels safe and comfortable. Solidarity among hospice patience, caregivers, family members and friends will push our agenda and help people like Anita be heard, respected and responded to appropriately moving forward.


Langton, K. (2021, April 16). Lobbying meaning: What is lobbying? Retrieved February 27, 2022, from

Robinson, J., & Gott, M. (2020). Death–a social justice issue. Kai Tiaki: Nursing Egland, 26(7), 28-29.

Verne, J. (2019). Assessing Palliative and End of Life Care Provision in England from a Human Rights Perspective. Translational and Clinical Medicine-Georgian Medical Journal, 4(2), 31.