The group product manager for ointments at American Therapeutic Corporation was reviewing price and promotion alternatives for two products: Rash-….
3. The group product manager for ointments at American Therapeutic Corporation was reviewing price and promotion alternatives for two products: Rash- Away and Red-Away. Both products were designed to reduce skin irritation, but Red-Away was primarily a cosmetic treatment whereas Rash-Away also included a compound that eliminated the rash. The price and promotion alternatives recommended for the two products by their respective brand managers included the possibility of using additional promotion or a price reduction to stimulate sales volume. A volume, price, and cost summary for the two products follow:
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The group product manager for ointments at American Therapeutic Corporation was reviewing price and promotion alternatives for two products: Rash-… was first posted on August 15, 2020 at 8:53 pm.
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