Strategic Management Case: Apple Inc., 2015
Default Module
Strategic Management Case: Apple Inc., 2015
Instructions
The written report for case project should contain these sections:
Introduction
Mission and vision statements
Current objectives and strategies
External audit
Discussion of opportunities and threats (at least 5 opportunities and 5 threats)
EFE matrix
Porter’s 5 forces model of competition
Competitive profile matrix (CPM)
Internal audit
Discussion of strengths and weaknesses (at least 6 strengths and 6 weaknesses)
IFE matrix
Financial ratio analysis
SWOT matrix
Discussion of two (2) strategies selected from the SWOT matrix
Conclusion
Directions
Please type your 10–15-page paper in Microsoft Word format.
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