From the e-Activity, examine some of the steps that are involved in designing goods and services. Select two services or two products that are currently on the market. Use Exhibit 6.1 from Chapter 6 (I’ll get you a screen shot when I have access to my PC) of the text to compare and contrast each step, and determine the similarities and areas where they differ.
From the e-Activity, suggest at least two changes to specific areas of the process design phase that may lead to improvement in operations. Provide a rationale to support your suggestion.
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