How important do you find Social Media Return on Investment (ROI) and why? How would you measure it? Which metrics do you find most compelling and how might these shift based on the industry in which you are employed? Provide evidence through your own experiences and readings.
This week reflection Readings: https://sproutsocial.com/insights/social-media-met…
https://buffer.com/library/social-media-metrics/ and attachment
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