Central State University Principle of Marketing Questions


Using the steps in the market research process, design market research from the information gained from the movie. Follow the information attached to determine the market research needed to be conducted. In a proposal format (minimum 2 pgs., single space, cover and reference page) , outline all areas of the process as it relates to the documentary. Be creative in your approach and answer the following:

  1. What is the problem?
  2. What type of research will you conduct?
  3. What type of data will you collect?
  4. What your methods (tools) will use to conduct your research?
  5. Who is your target population?