See the below prompt and attached supporting documents and respond with a discussion board post (150-300 words):
Read the required sections in Chapter 7 and Chapter 8 in The Essentials of Marketing Research regarding survey research and observation as well as the article The 4 Ps of Marketing, and in your initial post address the following:
How would you use survey research to gain insight into your target market and the demand for your product concept? Explain your reasoning.
How would you use observation to gain insight into your target market and their demand for your product concept? Explain your reasoning.
How will you apply the 4 P’s of marketing to promoting your product concept?
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