After reading, reviewing, analyzing and evaluating the case study, pretend you are the CEO for Zappos. Develop a video that will be shared with a prospective buyer of your company explaining how Zappos delivers happiness. You may use any recording device that publishes a WP4 file. Within your video script, be sure to answer the following questions:
Present Zappos’ strategy for delivering happiness to customers and employees.
Describe the business model and marketing strategies. How are they impactful and meaningful to the buyer and employees?
How do the business model and marketing strategies lead to profitability?
Evaluate and explain why Zappos would be a smart acquisition.
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