Yorkville University Cannabis Industry OrganiGram Paper


Required Materials

Leung, O. (2017). OrganiGram: Navigating the cannabis industry with grey knowledge. Ivey Publishing.


  • Review readings from unit 1.
  • Thoroughly read the case. It is recommended that you read 2-3 times.
  • Prepare a 5-page report (12-point font, double spaced not including the title page or reference page), that addresses the following questions:
    • Describe the industry in which Organigram is operating.
    • What factors contribute to the ambiguity faced by Organigram?
    • What possibilities currently exist for Organigram to grow? Will they change with legalization and if so how?
    • What evaluation criteria should Organigram use when assessing growth options while keeping in mind the recommendations from the Task Force?
    • What would you recommend Organigram’s next steps be?
    • What changes may occur within the industry that may impact Organigram’s growth?