University of Ottawa Methodology for Brand Valuations Management Questions


Part 1:

Read a topic from Chapter 7 and write a summary on it.

Also, provide a graduate-level response to each of the following questions:

  1. Read the methodology of for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity?
  2. What is one of your favorite brands (why)? What is a brand you hate (why)? 

(refer chapter 7 from the Marketing Management textbook)

Part 2:

Identify a company that have changed its logos over time. Discuss the change and the reasons behind this change. How have these changes helped the company communicate to the customer?

Please answer part 2 from a manager’s point of view, part 2 should be 600 plus words APA format. Site all the references used. At least one scholarly journal related to marketing management should be used along with the textbook.

(refer chapter 7 from the Marketing Management textbook)