University of Dayton Unit 5 Programmatic Advertising and GE Audience Paper

Question Description

I’m working on a marketing writing question and need guidance to help me study.

I need someone to do this assignment here down is the video for it .


Would programmatic advertising be applicable for GE, or should they approach sites and apps and do direct deals only? Come up with a pie chart explanation of how you would break out your budget to reach this target audience for GE. In addition, respond to the following questions:

1. How does scale and targeting differ by offering (TV, outdoor, radio, digital, etc)?

2. Why would audience targeting be important for a brand like Coca Cola vs. GE Appliances?

3. What advantages are there for social and native formats for GE?

4. Would programmatic advertising be applicable for GE?