Description
First, read Chapter 14 in the textbook. Then, imagine you are the marketing manager for a professional sport team and you get a phone call from a company that wants to produce versions of its electronic accessory products featuring your team’s logo.
In a 2- to 3-paragraph journal assignment, address the following:
- Considerations: What are some of the considerations sport organizations must make when entering into licensing agreements? Explain your reasoning.
- Questions: What five questions would you ask the company to help you determine whether you should agree to a licensing deal? As you develop your questions, consider how sport organizations employ licensing strategies and protect trademarks to maintain brand and logo integrity.
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