Select a type of healthcare service (acute care, rural health clinic, long-term care, and home healthcare) and a location (city/state) that interests you
Resources: United States Census 2010. (n.d.). Interactive population map. Retrieved from https://www.census.gov/2010census/popmap/ United States Census Bureau. (n.d.). Retrieved from https://www.census.gov/ Medicare.gov. (n.d.). Find & compare doctors, hospitals, & other providers. Retrieved from https://www.medicare.gov/forms-help-and-resources/find-doctors-hospitals-and-facilities/quality-care-finder.html Tasks: Select a type of healthcare service (acute care, rural health clinic, long-term care, and home healthcare) and a location (city/state) that interests you. Provide an overview of the two healthcare organizations and location you selected. Discuss the four Ps of marketing for each organization you selected (product, price, promotion, and place). Discuss the five Ps of healthcare marketing for each organization you selected (physicians, patients, payers, the public, and the presence of politics). On the basis of your findings, discuss which organization has the most marketing potential. Discuss the most appropriate growth strategy for the selected organization. (Should the organization expand its existing services to a new market or offer new services to the existing market?)
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