Description
In an increasingly digitally-sophisticated and digitally reliant society, well-designed andcommunicated campaigns are crucial to ensure the success and longevity of fashion businesses.This unit will enable you to build a sound theoretical and practical understanding of the formulationand management of the marketing communication process, using leading industry analytical tools.You will examine marketing communication strategies in the context of the highly competitive andfast-moving global fashion industry. The return on investment and the financial accountability andpressure to deliver business results will be considered in the context of integrated marketingcommunication strategies.
Assessment and Project Brief
The assessment for this unit requires that you critically analyse a selected aspect (to beapproved by the unit tutor) of a chosen brand’s marketing communications mix.
Selected brand is Hermes.
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