Keeping Google Googley & Innovation Strategy at Microsoft Questions


  • Do you think Google is a successful company? What practices support the Google business model? What else can Google do to ensure that it remains an entrepreneurial place? What other steps can Google take to help keep Google “Googley” to avoid bureaucracy and maintain rapid decision-making?
  • Inthe case “Innovation Strategy at Microsoft”, Ray Ozzie, Michael Steep and theInnovation Team were responsible for delivering innovative business models tofuel organic growth at Microsoft, but it was not clear how to do this. Now theyask the following questions: “Where do we go from here? Ninety thousandemployees and countless large and small businesses all over the world depend onMicrosoft. Our way of doing things has resulted in great success over the past30 years…But is it sustainable?” Try to answer these questions.