Central State University Business Marketing Strategy Questions

Question Description

I’m working on a management exercise and need an explanation to help me learn.

Answer the following questions in as great detail as possible:

1. What would happen to a business without a marketing strategy? Why?
2. Why is segmenting a niche market so crucial for small business?
3. What types of data should be collected and analyzed in order to get a clear picture of the market
for the good or service being produced?
4. What do you think is the biggest limitation for small businesses conducting market research?