Assignment 2: Competition, Marketing Mix, and Pricing
Due Week 8 and worth 300 points
For this assignment, use the same health care provider as in Assignment 1.
Write a four to six (4-6) page paper in which you:
- Determine the key characteristics of the users of the products and/or services of the health care provider you selected.
- Analyze the competitive environment of the health care provider you selected and recommend a course of action for strategic marketing success.
- Determine which tools of the marketing mix available to health care providers would be most effective for the health care provider you selected.
- Determine the best possible pricing strategy for at least one of the products or services offered by the health care provider you selected.
- Provide at least three (3) qualified sources, e.g., peer-reviewed journals, professional organization Website, or health care provider Websites.
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