from your Book Principles of Marketing (Kotler), please read the following:
Part II. Understanding the Marketplace and Consumers
4. Managing Marketing Information to Gain Customer Insights
This chapter explains our Unit 3: The Marketing Information System (The MIS) and the Market Research.
Every Marketing Plan should/must be based on a strong MIS.
Write a three (3) page essay, using 1.5 spacing, Size font 12, Font type Arial or Times New Roman.
From this essay, I am most interested to read your definitions and real examples or experiences; you did fabulous in your past HW, so please keep your style.
Print this HW and bring a hard copy for next our class.
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