3-4 pg paper anlyzing Amazon’s stategy for growth

Analyze how Amazon uses the grand strategies of concentration, market development, and product development as a part of its long-term strategy for growth.

In a 3- to 4-page paper, address the following:

  • Concentration:
    • Increasing the current customers’ rate of use
    • Attracting competitors’ customers
  • Market Development
    • Opening additional geographic markets
    • Attracting other market segments
  • Product Development
    • Developing new product features

Include a title page and reference page, and follow APA format

 

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